The 118 118 guys will never be endearing and it's time everyone involved just blummin well grew up and accepted that.
You can't just keep throwing money at the problem.

Sisyphus-like, 118 118 have pushed this pair of mustachio'd boulders, year after laughless year. God knows how many millions they've spent or how many different actors they've wigged and tached up.
'You're nerdy athletes from the 70s! Just run! Be endearing!' yells the director and off they go again.
They've frozen them in blocks of ice, they've turned them into the A Team, they reduced them to mimi-me 118s; every quirky, slightly not good enough trick in the book.
Six years have passed. No one cares.